As soon as thought-about the well being plan for privileged folks, concierge medication is having fun with a rebirth, utilizing know-how and knowledge to create ‘customized, proactive, and preventive’ take care of anybody who wants it.
The evolution of customized healthcare is giving new that means to concierge providers. What as soon as was a platform for the wealthy and well-known now affords precision healthcare, together with power care administration and well being and wellness providers, for anybody.
“We’re optimizing well being for everybody,” says Rakesh Suri, MD, D.Phil., president and chief medical officer of Fountain Life, a Florida-based supplier of “predictive, preventative, and customized” care providers that goals to create a world chain of healthcare facilities. “We’re specializing in the wholesome years of life.”
Concierge medication encompasses a wide range of phrases, like boutique medication, retainer-based medication, platinum observe, and direct main care. Typically, the group contracts with a shopper or group, equivalent to an organization or well being plan, for a charge to supply healthcare providers.
Some well being programs are launching their very own concierge medication applications. Tampa Common Hospital not too long ago opened TGH Concierge Well being to supply residents of Florida’s Palm Seaside County and Treasure Coast customized entry to main care providers.
“If somebody isn’t feeling properly, they don’t wish to anticipate the subsequent obtainable appointment,” Laurie P. Rothman, MD, the primary physician to hitch the brand new program, stated in a press launch. “Along with extra time, my sufferers can even have elevated entry. If there may be an emergency or they’re sick, and it’s 9 o’clock at evening, they will name me or textual content me and we’ll be capable to speak it by way of and make a plan.”
However whereas some see this widespread pattern as paying for entry to healthcare, others see the chance to create applications for customized care that transcend what a health care provider or hospital can do.
Suri, who spent 12 years at The Mayo Clinic and 7 years at The Cleveland Clinic, most not too long ago as chief govt officer of its Abu Dhabi website, earlier than becoming a member of Fountain Life in October 2022, says the idea of concierge care has undergone a make-over, a lot in order that he would not like that time period. What Fountain Life and different sin this area are doing, he says, is creating “customized, proactive, and preventive care.”
Rakesh Suri, MD, D.Phil, president and chief medical officer at Fountain Life. Photograph courtesy Fountain Life.
“We’re taking concierge care and advancing it upstream,” he says. Conventional well being programs “focus extra on care of the unwell. We begin with the wholesome particular person and use superior diagnostics to deal with preventive well being … [and] stop catastrophic occasions.”
Organizations like Fountain Life might very properly match into the well being system of the long run, the place hospitals would evolve to deal with probably the most important circumstances and medical practices, retail healthcare websites would care for episodic, not-acute wants, and medical practices, specialists, and different clinics would focus extra on ongoing well being administration.
Suri says Fountain Life matches into that ecosystem, and would kind partnerships with well being programs and different organizations to optimize a affected person’s healthcare journey. New know-how, like digital well being and AI, are getting used not solely to assist folks cope with ongoing well being considerations, however establish and handle future points.
“It is not the latest, brightest shiny object alone,” he says, however an built-in and scalable platform that, very like the design of a value-based care system, focuses on total well being relatively than periodic points. In doing so, they’re specializing in “the pre-symptomatic inhabitants.”
“We’re and can proceed to be on the chopping fringe of innovation,” he says. “And it is all in regards to the knowledge. All of that is poured into a really subtle model of a knowledge lake.”
The corporate’s marketing strategy sounds very very like a concierge medication group, with high-tech, enticing facilities now positioned in Naples, Florida; White Plains, New York; and Dallas. The corporate’s web site lists future facilities in Lake Nona, Florida; Santa Monica, California; Toronto; Dubai; and New Delhi, India.
Suri says the corporate’s plan is to create a community of clinics that collaborate with native well being programs and suppliers.
“Mainstream well being proper now’s reactive, and maybe unsustainable,” he says. “The escalating price of healthcare is straining [traditional] well being programs, who’re working on razor-thin margins. On high of that, insurance coverage corporations are asking suppliers to tackle extra threat, and company entities are seeing their staff ask to supply healthcare providers for them.”
“This time is correct for such a care.”
Eric Wicklund is the Innovation and Know-how Editor for HealthLeaders.